One of the cleverest business blogs I’ve ever seen. From the innovative ad agency Wieden + Kennedy, this blog purported to be written by a beta tester of the ESPN NFL computer game, from Sega. The alleged beta tester is supposedly so disturbed by how violent the game is that starts experiencing blackouts during which he tackles his colleagues at work, trashes his own apartment, etc. An intense conspiratorial tone, video clips from surveillance cameras, unauthorized interviews with product managers, hacked rejected clips from TV ads for the product and the like all won the site a large following, most of whom didn’t realize the site was a hoax. The blog ended abruptly with Beta 7’s mysterious disappearance, coinciding with the launch of the game. A great example of an adverblog.
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