BzzAgent is a really interesting marketing agency that has put together a network of more than 25,000 BzzAgents, orginary people who sign up at the site because they like to be in on the “next big thing” in the world of consumer products. The agency’s clients include Penguin Books, Kellogg’s cereal, Monster.com, Estee Lauder, Lee Jeans and others. When the agency has a campaign, it sends out products to hundreds of its BzzAgents, who are then encouraged to recommend the products to their friends, provided they like the products. The agency provides the agents how to be effective brand evangelists? What’s in it for the agents? Mainly just free product samples and bragging rights to be the first to know of hot new products. But that is apparently motivation enough for thousands of participants.
Anyway, the agency also has a fairly active blog since November, 2003, charting the company’s growth, letting it communicate with its agents and share agent’s ideas with the rest.
Thanks to Todd S. for the link.
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