Cheskin, a marketing and market research consulting firm, does a great job with their blog. Their essays are thoughtful and frequent. Most impressive, however, is how effectively the blog reflects a true team spirit. I’ve seen other companies try to rally a group of managers to participate, and it’s hard to do. Normally, one person dominates the blog and others drag along occasionally at best. The Cheskin team, however, seems to have challenged one another to all stay involved, and a quick browse of the archive shows a healthy rotation of names and personal posting styles.
I disagree with you
Comment by Jen — May 3, 2005 @ 4:28 pm