Clip-n-Seal is an innovative consumer product, a plastic rod and clamp device, in various sizes, that seals bags securely. The company behind it has embraced blogs whole-heartedly. Not only do they maintain their own blog, under the News section of the site, which is a mix of customer news, marketing initiatives, PR coverage and other miscellaneous customer information, but they also have embraced blogs as a marketing outlet. Notably, they were one of the first advertisers for Blogstakes, a sweepstake program that drafts other bloggers in its promotions, which, they attest, was very successful for them in raising their awareness around the Net and lifting their Google rank.
In a recent post, founder D.L. Byron describes what it’s like to get BoingBoinged (we can only imagine).
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