Utterly brilliant example of a business blog from a somewhat surprising source: Microsoft. Brilliant in terms of philosophy (well thought out) and execution. Here is a post that lays out the The Channel 9 Doctrine, and here is the "What the…" schpiel in the left-column of every page:

Channel 9 started as a personal story from one of us about fear of flying. Lenn realized after years of dealing with it, that it was actually a fear of the unknown. The fear was conquered through learning. The more transparency into what it took to fly a plane, the more the fear went away. Lenn got to know pilots who flew planes everyday, and every time he flew he turned on Channel 9 on the in-flight audio system to listen in to the cockpit.

We think developers need their own Channel 9, a way to listen in to the cockpit at Microsoft, an opportunity to learn how we fly, a chance to get to know our pilots. Five of us in Redmond are crazy enough to think we just might learn something from getting to know each other. Were we wrong? Time will tell.

Join in, and have a look inside our cockpit and help us fly the plane.

Welcome to Channel 9.

One of the most innovative features of the blog is the use of video clips of developers interviewing each other. You know it’s the real deal when these not-exactly telegenic gentleman (I haven’t seen any women yet) cite a Star Trek movie as informing their programming considerations. Serious geeks, in addition to the video blog posts, the site comes complete with a moblog and a wiki.

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