Nick Wreden writes this advice piece. In his lede, he notes that the American Marketing Association’s newsletter has a cover story about business blogs. I wish I could link to that, as I’m quoted in it, but, alas, it’s only for AMA members.
Meanwhile, Nick offers solid advice on the topic himself, including:
- Be authentic
- Be an unmatched resource
- Once you start, don’t stop
- Keep it relevant
- Measure your effectiveness
Along similar lines, check out Robert Scoble’s Corporate Weblog Manifesto.
MarketingProfs: 10 Rules for Corporate Blogs and Wikis
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