I’m delighted to see MarketingSherpa is reselling this report. I am its co-author and primary analyst, written originally for MarketingWonk, which did not do the greatest job of promoting the report. Leave it to MarketingSherpa, though, to market it right, as they are experts at report sales.

MarketingSherpa’s sales copy includes this:

Business Blogs sidesteps gee whiz hype to focus on practical realities. You’ll learn:

• How 45 companies in a wide array of industries (including both B-to-B and B-to-C) are using Blogs today for marketing, customer relationship building, PR, and corporate communications.
• Specific tactics to get readers for your Blog (with more than one million blogs out there, getting attention is your biggest challenge.) Includes 17-best online resources, and quick tips on syndication.
• How and where to advertise on third party Blogs if you want to take advantage of the Blog phenomenon without building your own. (Note: Response rates are currently more than double the average online ad click rate.)
• Basics on creating a Blog – including writing-style, best updating frequency, recommended technology, and legal advice. (Who owns copyright on comments visitors post to your Blog? Find out.)

The report costs $99 and is worth every penny, if I do say so myself!

MarketingSherpa: Business Blogs: How Successful Companies Get Real Results With Weblogs