This article in the Washington Post describes how popular advertising on weblogs has been in this political season. The story notes that most of these ads are going through the BlogAds network.
The story includes an anecdote of A.B. “Ben” Chandler, a Kentucky Democrat running for a special House election back in January who spent $2,000 for ads on 11 blogs, which was perceived as a risky idea in a tightly funded political campaign. The ads were so successful that in two weeks, some 1,700 readers from the blogs donated $80,000 to the campaign, mostly from out-of-state, which the campaign plowed back into tradiational broadcast and print ads and went on to win the campaign.
great site, Rick. i love it =)
thanks for the recent plug, btw
*ahem* it’s “MacLeod”, not “Mc” etc.
Comment by hugh macleod — April 20, 2004 @ 3:54 am
Thanks for the comment, Hugh. Sorry about the misspelling. I’ve fixed it now.
Comment by Rick Bruner — April 20, 2004 @ 8:50 am