I’ve been a fan of Seth Godin‘s since his days running the one-time online marketing agency Yoyodyne, before it was acquired by Yahoo and he became a guru author of umpteen marketing books. (I even happen to know a piece of useless trivia that the name Yoyodyne comes from Thomas Pynchon’s novel The Crying of Lot 49.)

He recently sent me a review copy of his new book, Free Prize Inside. I haven’t yet had a chance to get into it, but the title and packaging alone are so clever I’m sure it’s destined to be another winner for him. Meanwhile, he also just released an unrelated free e-book BullMarket 2004, a long list of marketing resources (I’m pleased to say my ExecutiveSummary.com site was among them, although when Seth and I exchanged email a few weeks ago about it, I had hoped he’d also include Business Blog Consulting, but it seems he hasn’t; oh well).

But what I really wanted to note here was this: Just when you think the guy has got to be out of great ideas, I see he’s now on a virtual “Business Book Blogging Tour.” Details on the initiative are thing (Godin himself has only a short note about it on his blog), but it seems that for the next two weeks he’s blogging on various other business blogs as a guest blogger. [UPDATE: Todd S. of A Penny For.. notes that details of the program are here.]

First stop is at A Penny For… (here’s Godin’s last of several post today). Michelle Miller, who will also be hosting Godin next week, offers a schedule of Godin’s blog stops.