Tim Bray, a technology veteran and long-time blogger who recently joined Sun Microsystem, has helped that company craft a policy for bloggers, not unlike Microsoft’s Robert Scoble’s Corporate Weblog Manifesto. Highlights from Sun’s policy include:
- It’s a Two-Way Street — The real goal isn’t to get everyone at Sun blogging, it’s to become part of the industry conversation
- Don’t Tell Secrets — Common sense at work here
- Be Interesting — Writing is hard work. There‚Äôs no point doing it if people don‚Äôt read it.
- Write What You Know — The best way to be interesting, stay out of trouble, and have fun is to write about what you know.
- Think About Consequences — The worst thing that can happen is that … someone on the customer’s side pulls out a print-out of your blog and says [to a sales guy], “This person at Sun says that product sucks.”
And more. Good stuff. (I only copied snippets here; he goes into more detail on all these points.)
Making this post even more interesting, Bray offers a short analysis of the process of how he and his colleagues fashioned this policy in a post titled Making Sun Policy.
Thanks to Olivier Travers for pointing this out.
Tim Bray: Sun Policy on Public Discourse
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