I probably should have noted Adrants a while ago, as it is quite a popular blog in the marketing blog category. The reason I hadn’t till now, I suppose, is that I am trying to catalog mostly blogs that act as channels for customer service and marketing for businesses, as opposed to simply hobby blogs about business by people who aren’t necessarily using the blogs to promote their business. There are simply too many hobby business blogs to try to include them all, and what I’m really interested in is the trend of businesses using blogs for customer support and promotion.
When Steve Hall first started producing Adrants, it was clearly a hobby site, as he had a full-time job at an agency that he didn’t even mention on the blog, so I declined to include it here before, despite the fact that Steve is a good friend. He’s now, incredibly, been out of a job long enough that I think he qualifies as a consultant at this point, so I now consider it apt for inclusion.
Besides, the blog is getting so popular, and it’s so good, it was conspicuous in its absence. Evidence of its quality and popularity, it was just voted Best Individual’s Blog on the General Topic of Marketing and Advertising (how’s that for a snappy title) by MarketingSherpa Readers’ Choice Best Blog Awards 2004. Way to go, Steve!
My theory: it is popular because he writes about hot chicks and advertising. It is like soft-soft porn for advertising folk.
I wonder how male-dominated his readership is?
Comment by Pete Caputa — June 9, 2004 @ 10:29 am
Very – 75% male. Based on a survey with far to few respondents to be reliable but that’s an indicator.
Comment by Steve Hall — June 9, 2004 @ 2:28 pm
I think Adrants has gotten a lot better in the last 2-3 months (not that it was ever bad, of course).
Sadly (for me), it has also gotten more expensive to advertise on it, and I expect that trend to continue… but hey, you get what you pay for etc.
Comment by hugh macleod — June 12, 2004 @ 9:11 am