This post on a fan blog devoted to the movie rental service Netflix is a perfect example of how poorly many companies understand the opportunities of weblogs. First of all, it’s painfully obvious that Netflix itself should have a blog. If you have any doubts about that, just check out GreenCine Daily.
But that’s not even what HackingNetflix.com is proposing. HackingNetflix already has the traffic (~1,000 visitors a day) who are interested in Netflix; all the blogger was asking to do was to forward “Ask Netflix” questions to Netflix’s PR department, but their PR department declined.
HackingNetflix’s blogger (identified only as Mike) notes that he gets on the order of 20-30,000 readers per month interested specifically in Netflix news. Yet this is not enough to register on the radar of Netflix as important? And this is an Internet-based company? Sad.
HackingNetflix.com: Bloggers & Corporate Public Relations Departments
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