December 20, 2024

Paul Holmes: PR People, Take Blogs Seriously

Posted by: of ExecutiveSummary.com on 07/23/04
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Slowly but surely, the PR industry is starting to take blogs seriously. This long article, published originally in The Holmes Report, a newsletter for the PR industry, is reproduced on Steve Rubel’s site (a guy who does get it), Micro Persuasion. While the points made in the article are generally the right ones about how blogs really are something important for businesses to pay attention to, I can’t help but observing that The Holmes Report’s own “weblog” hasn’t been updated for almost two years.

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