The question keeps getting asked. Nothing in this answer strikes me as particularly insightful, but I’m glad to see the issue is getting fleshed out more in the popular and industry press. This article is part of IW’s SmartAdvice series from consulting firm The Advisory Council, which, I can’t help but to observe, does not appear to have a blog of its own.
Thanks to Olivier Travers for the link.
InformationWeek: Are Blogs The Next Internet Marketing Phenomenon?
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