Steve Outing, a columnist for Editor & Publisher and blog enthusiast, reports on Poynter’s site that the Spokane Spokesman-Review has started successfully selling ads on some of the paper’s blogs, recently recruited from among the paper’s reader community.
CORRECTION:
Ken Sands, managing editor of the new media division of Spokesman-Review, notes this (in the comments field, but I highlight here):
Slight correction: the ads are being sold on blogs that are produced by staff writers. The site also links to community bloggers, but doesn’t sell any advertising related to non-staffers.
Poynter: Newspaper Blogs and Making Money
Newspaper blogs selling ad space
A newspaper in Spokane, WA is successfully selling ads on it’s blog and
recruiting local bloggers (by posting a bio …
Trackback by View from the Isle — July 24, 2004 @ 10:37 am
Slight correction: the ads are being sold on blogs that are produced by staff writers. The site also links to community bloggers, but doesn’t sell any advertising related to non-staffers.
Comment by Ken Sands — July 26, 2004 @ 11:29 pm