This sounds a bit dubious. The site’s funkily formatted homepage explains:
Blogversations are a new way to market. Here’s how it works: Advertisers sponsor bloggers to dicuss a topic or question. Bloggers earn $$. Advertisers engage turned-out audiences.
It continues on from there, but you get the basic idea. The homepage notes “advertorials not encouraged.” Not encouraged? How about not allowed? I’m not going to say this is necessarily evil; I’ll leave that to plenty of the rest of you, I’m sure. Certainly bears watching.
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