Interesting blog focused on the “natural personal care products industry.” As much of the content appears to be straight-up press releases, I wrote the site’s editor for clarification about it. She replied:
Hi Rick,
In answer to your questions…
Most entries on SoapWire are a mixture of both press releases and news articles.
Those opting to submit press releases can do so free (which has a 2 day delay) or opt
to enhance their distribution level (same day/next day) through voluntary financial support.
SoapWire also offers expanded press release distribution options via its Natural News Media division.
There are several forms and levels of advertising on SoapWire- from top Sponsorships to graphical and contextual advertising.
Our target audience encompasses R&D, science, packaging design, marketing, manufacturing, distributors, buyers, company directors and journalists.
I hope this gives you a clearer picture.
Best,
Kathy L. Tarbox, Owner/President
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