November 15, 2024

InternetNews: Blogs: The Marketing Killer

Posted by: of ExecutiveSummary.com on 08/15/04
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Kind of a ridiculous, over-the-top piece of hype article — the likes of which ultimately doesn’t do a lot of favors for business blogging being taken seriously — that suggests blogs are going to make marketing departments obsolete, confusingly conflates RSS, blogs and social networks and otherwise paints a rather muddled picture of things. For examples:

The question by some is, “Do companies need a full-blown marketing or PR department when the employees themselves and the conversations they have on these blogs are getting the corporate info out more effectively?”

Who exactly is asking that? Crazy McLiealot?

InternetNews: Blogs: The Marketing Killer

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