2 comments for Radiant Marketing: A Blog By Any Other Name

1. Good grief! Yet another consultant that gets paid by the word or worse by the acronym. It appears that no one has read this post or is willing to dignify his inane commentary. The only thing that radiates from his company is stupidity.

   If he thinks he can sell more “product” to CEOs by renaming it, then he is missing the entire point of blogs. Blogs are about content and the ability to effectively connect with the reader. Demonstrating that a blog can improve the company performance or perception is the way to win over a CEO. The CEO will give a crap about what the name is – he/she will be interested in results.

   I have been in corporate America for over 20 years and we don’t need more acronyms. If the rest of the world understands the concept of a blog, then creating a new term like PIB (personal independent publisher ) is just silly. There is nothing dirty about the term blog…those ranting teenagers are already worth billions of dollars to many CEOs. It may be prudent to listen to those rants and find out what they are saying. A big part of knowing what they say is speaking their lingo. For schizzle!

   So while Radiant is off looking for new names and acronyms to sell to CEOs, the people that really get it will be getting the business from those dirty bloggers out there in the blogosphere.

   Sorry for the rant, but I couldn’t let this go. I am now strolling over to the Radiant site for further commentary.

   Comment by jbr — August 31, 2004 @ 9:15 pm

   
   

2. Thanks Rick for mentioning my post. . .I think! 🙂

   After reading comments from both sides of the aisle I have “condescended” to accept that the terms “weblog” and “blog” a)are already too engrained in the blogosphere’s collective conscientiousness, and b)cause too much of an uproar for an argument favoring a change to be worth it, that I’m accepting things as is. . .verbatim. . .status quo. 🙂

   I suspect this won’t be the last we hear about the matter though. Others will raise the same or similar question.

   Thanks,

   Paul Chaney
   Radiant Marketing Group

   Comment by Paul Chaney — September 6, 2004 @ 12:25 pm

   
   

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