November 5, 2024

Buzz Marketing with Blogs For Dummies

Posted by: of ExecutiveSummary.com on 12/17/04
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I think we can safely let this pass without comment.

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7 comments for Buzz Marketing with Blogs For Dummies

  1. I’m not sure I grasp your implication. Is it:

    a) This is a great idea, why didn’t I think of this?
    b) Marketing with blogs is too complex to convey in a For Dummies book?
    c) Writing books about blogging is dumb?
    d) Something else entirely?

    Comment by Darren — December 18, 2004 @ 12:09 am


  2. Now did I just say we could let it pass without comment? And then you went and commented? Now I have to comment.

    So, to go ahead and spell it out, my point was that it was only a matter of time. All even halfway good business ideas — or better yet, trendy ones — get written into Dummy books.

    Comment by Rick Bruner — December 18, 2004 @ 12:58 pm


  3. Rick, now I have to go and comment. First of all can you name one good book that deals comprehensively with the how-to’s of blogging? One by a major publisher at least. I can’t, and that’s one thing this book does.

    Second, more and more is being written on the subject of using blogs to generate buzz. Your own post with Stonyfield Farms’ Christine Halverson is one such example. Yet, because the notion of using blogs to generate buzz is still such a new concept there is no de facto publication on how to do it. Susie’s book is an attempt to codify that.

    Personally, I think this book not only addresses an up-and-coming trend, but will prove to be trendsetting.

    Comment by Paul Chaney — December 19, 2004 @ 2:53 pm


  4. BookAlert: Buzz Marketing with Blogs for Dummies

    Do you know a marketing or pr executive, who is desperately trying to figure out, what all this buzz marketing and blog stuff is about ? Then perhaps this could be the perfect christmas gift for him… Okay, it’s not out until March. But you can pre-o…

    Trackback by Site-9 Weblog — December 20, 2004 @ 8:13 am


  5. BookAlert: Buzz Marketing with Blogs for Dummies

    Do you know a marketing or pr executive, who is desperately trying to figure out, what all this buzz marketing and blog stuff is about ? Then perhaps this could be the perfect christmas gift for him… Okay, it’s not out until March. But you can pre-o…

    Trackback by Site-9 Weblog — December 20, 2004 @ 8:30 am


  6. Fine, fine, fine. I’m sure Susie is very smart and this book will be a hit. But if a guy can’t be sarcastic about a “Dummies” book on his own blog, what’s the world coming to?

    As for other books on the subject, this is the first I’ve seen (aside from privately published reports) that speaks specifically about business blogging (at least in the title), but as for how-to blog books, check out these.

    Comment by Rick Bruner — December 20, 2004 @ 12:50 pm


  7. Bloggers – A Growing Market for Search Optimization Firms

    n/a

    Trackback by Threadwatch.org — January 19, 2005 @ 5:39 am


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