For those of you who have enjoyed my sparring in recent weeks with direct marketing copywriter Bob Bly, a big name in his field, over the utility of blogs in the marketing mix (e.g., here and here and here), now you have a chance to see the sparks fly in person, courtesy of the American Marketing Association.
I’ve wormed my way into the AMA’s all-day seminar Blogs: Marketing Beyond the Website, moderating the panel at the end of the day for the NY event, January 21. Originally scheduled panelists will include blogger and marketing experts Toby Bloomberg, Steve Rubel, Bill Flitter, Ben McConnell, Dana VanDen Heuvel and Dave Williams. And just to keep things interesting, I recommended we include blog skeptic Bob Bly, to which he graciously agreed. Promises to be lots of fun.
Granted, it’s not a freebie ($695 for non-AMA members), but if you can’t afford to attend, at least give us some linky love, so more marketers with actual conference budgets might get tipped off to the opportunithy.
$695! What kind of elitist crap is this?
Maybe someone can help me get me a press pass.
Comment by David Burn — December 8, 2004 @ 8:55 am
Surely, there will be a podcast or a live blog of the “Hammah at the AMA”…
Comment by jbr — December 8, 2004 @ 1:56 pm
When will this be held?
Comment by Charles D Ashmore III — December 10, 2004 @ 12:14 am
Great to hear Bob will be involved. I know he’ll bring a nice dimension to the event.
Comment by Brian Carroll — December 15, 2004 @ 5:03 pm