November 5, 2024

Savvy Advertisers Target Ads to Keyword Searches of Bloggers’ Names

Posted by: of ExecutiveSummary.com on 12/21/04

This is great. Saw it first on MarketingVox, which linked to the original note on Micro Persuasion, where Steve Rubel noted that IntelliSeek is targeting ads on Google to keyword searches of Steve Rubel. Some additional quick research shows the same goes for Nick Denton and Jason Calacanis, though sadly no one seems interested in my name or, surprisingly, Robert Scoble.

I suspect this is rapidly going to become the next litmus test for cool in the blogosphere (in which case we’d soon see sad examles of people bidding on their own names through dummy sites, no doubt), the way it has been for a while to have a first-name rank on Google (e.g., despite the fact that he personally rarely blogs anymore, I see that Denton retains his enviable rank on "Nick").

3 comments for Savvy Advertisers Target Ads to Keyword Searches of Bloggers’ Names

  1. Is it gauche to mention somebody bought my name about 18 months ago? I will save face by pointing out that there were AdSense ads on Jason Kottke’s name on the day AdSense launched, I believe.

    Comment by Anil Dash — December 21, 2004 @ 4:04 pm


  2. Advertisers Target Ads to Keyword Searches of Bloggers’ Names

    Rick over at Business Blog consulting observes a new trend in contextual advertising where Savvy Advertisers Target Ads to Keyword Searches of Bloggers’ Names: ‘Steve Rubel noted that IntelliSeek is targeting ads on Google to keyword searches of Steve…

    Trackback by ProBlogger — December 21, 2004 @ 4:37 pm


  3. Maybe a little bit guache, but we love you anyway, Anil.

    Comment by Rick Bruner — December 22, 2004 @ 1:41 pm


Sorry, the comment form is closed at this time.

 

Syndicate:

RSS RSS Feed



Posts via e-mail

Enter your email address:

Delivered by FeedBurner

Recent Posts:

Archives:

Buzz Cloud:

Recent Readers:

Tag Cloud:

Categories: