In light of my recent case study on Stonyfield Farm’s blogging efforts, I decided to look at their rank on Alexa. Then I thought of something that proved quite interesting: check out StonyfieldFarm.com’s traffic (according to the admittedly dubious Alexa ranking system) compared to Dannon.com.
UPDATE:
Ironically, I just learned that Groupe Danone owns 85% of Stonyfield Farm.
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I guess this was inevitable
The Alexa ranking is too be taken with a pitch of salt – it can be wildly inflated by SEO techniques such as auto hits . But as Sotnfield Farms traffic approaches infinity it becomes an exact science !
Comment by Tobe Smith — February 3, 2005 @ 4:13 pm
Dannon has several other sites, one for each of their brands.
Comment by Paul Brooks — May 11, 2006 @ 4:28 pm
Stonyfield Farms is the only yogurt I buy for myself. It’s very good and has good ingredients. However, what I do miss are the lids that go on the container. I would like to recycle the container but need lids!!!
Comment by Ricky J. Henry — May 25, 2006 @ 11:10 am