The American Marketing Association has just launched this blog to support its seminar series Blogs: Marketing Beyond the Website. (BTW, the NY event on January 21st, in which I will be participating, is filling up nicely, I’m pleased to say.) Dana VanDen Heuvel, who set up the blog, describes its mission this way in an email to the group of authors:
The AMA blog can be characterized as a vehicle for promoting the event, a clearinghouse for marketing weblog related topics, an overall ‘drive-to’ engine for the seminars, and a repository for "blogging from the seminar’ type content. All while being geared toward MARKETERS. What this blog is not is another blog about blogging for the sake of blogging. I know, that’s pretty narrow in focus, but that’s why we originally created the weblog. Further, it stands to reason that a seminar, on the topic of weblogs, by the de facto organization of record for marketing, should have its own blog.
UPDATE:
For anyone in the NY area interested, a group of us will be getting together for dinner after the event. Details on Church of the Customer.
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