Rok Hrastnik has just produced a huge study on RSS and its power for both marketing and publishing. Price: $39.95. He sent me a preview copy, but I confess to having been too busy lately to have given it proper attention, so I’m just going to rip off what my pal Tig over at MarketingVox said about it:
European e-marketer Rok Hrastnik spent the last year or two researching
an exhaustive review of syndication technology on the web, finally
releasing to Marketingstudies.net
a 550-page definitive ebook on RSS and the marketing uses of
syndication. The advance copy sent to MarketingVOX is written in a
detached, rational tone, in some contrast to the sales pages’ hard sell
copy. Of particular interest will be the technical background
information and the near comprehensive set of interviews of industry
figures, which serves as an indication as to where RSS is heading and
what significance it has to marketers and publishers.
MarketingStudies: Unleash the Marketing and Publishing Power of RSS
More “RSS Publicity” from the Blogging Community
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Trackback by The RSS Diary — January 19, 2005 @ 7:37 am