The Nooked.com blog published the results of their Influencer study recently with 87% of respondents reporting the use of a RSS reader to keep current.
"The Nooked – Influencer survey set out to
establish if key influencers – journalists, analysts and bloggers – are
using RSS to collect information for analysis, news & reports
and/or determine their future plans for adopting RSS as an information
gathering & tracking tool."
Respondents included 200 individuals broken down as: Journalists – 25%, Analysts – 15%, Bloggers – 45% and the remaining 15% comprised of interested parties.
While this was not exactly scientific research, it does provide yet more information in support of the notion that business RSS feeds (usually accompanied by a blog) can be effective as marketing and public relations tools.
Via Rok Hrastnik
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