Picked this up today from one of my fav blogs—?ic @TomorrowToday.biz » Blogging as a career. They referenced this newspaper article highlighting Stoneyfield Farms, and open the important question of the risks and readiness of business at blogging. This is an excellent closer: (more …)
Certainly
the dangers are massive, for both blogging and the companies concerned.
One hopes that blogging is developed and entrenched enough to withstand
an assault from corporates looking to exploit another ‘open source’
medium? But the market is powerful and I have a feeling it will be the
corporates who do it badly that will, in the end, feel the pain. “Don’t
go toward fake blogs. Don’t launch character blogs. Use a blog for what
it’s for, transparency,� said Steve Rubel, vice president of client
services at CooperKatz & Co., a New York PR firm.
As
blogging becomes more and more accepted as a communications tool, I
think the role of a blogger in an organization is going to move from
being one person to just being part of the whole schema. How long ago
was it when the "Webmaster" was one guy or gal doing all the
grunt work on a site? I see blogging as no different. We’re going to
have a vanguard of early company bloggers who will set the standards
for others to follow.
blogging becomes more and more accepted as a communications tool, I
think the role of a blogger in an organization is going to move from
being one person to just being part of the whole schema. How long ago
was it when the "Webmaster" was one guy or gal doing all the
grunt work on a site? I see blogging as no different. We’re going to
have a vanguard of early company bloggers who will set the standards
for others to follow.
Technorati Tags : blogging, business+blogging, corporate+blogging
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We agree completely. We are currently offering blogging services to our clients, and the primary focus is not on providing the technology or the technical expertise to one person, but rather helping the company to create a space where information is democratised and a culture of blogging is established.
The benefits of this are huge, including enhancements to knowledge management, market research, communication, team development, etc. Blogging is not the SOLUTION for a bad strategy in any of these areas – but it does provide a wonderful tool for existing strategies.
Check out our blog at http://www.tmtd.biz
Comment by Graeme Codrington — August 17, 2005 @ 2:48 am