There’s a very good article by eMarketer’s Ezra Palmer on iMedia today about harnessing the power of blogs. From reputation management to customer service, Palmer describes the opportunity companies have to connect with the slice of the population the best responds to the blog format.
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Toby Bloomberg of Diva Marketing
Andy Bourland of Bourland.com
Rich Brooks of Flyte
Paul Chaney of Blogging Systems Group
Sally Falkow of Expansion Plus
Josh Hallett of Hyku
Tris Hussey of Larix Consulting
Lee Odden of TopRank
Stephan Spencer of Netconcepts
Dave Taylor of Intuitive Life for Business
Jim Turner of One by One Media
Dana VanDen Heuvel of BlogSavant
Des Walsh of Thinking Home Business
Debbie Weil of WordBiz and BlogWrite
Jeremy Wright of Ensight
Rick E. Bruner is co-author and principal analyst on this report
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This report is written by contributor to this site BL Ochman
I guess this was inevitable
Don’t Let Your Mother Write Your Blog Post
Talking with smart marketers who thought a blog written by a company vip might be an interesting strategy but were concerned about the time investment. Conversation turned to ways to support a busy vip in responding to comments. Thoughts were to have s…
Trackback by Diva Marketing (Blog) — August 29, 2005 @ 7:03 am
It’s interesting how two different conclusions can be drawn by reading the same article.
People do business with people they know and like – sometimes regardless if it is a fit or not. Why not take advantage of this fact? From my perspective Ezra was telling the readers to use blogs as a window into the soul of your company.
Comment by Teresa Caro — August 31, 2005 @ 3:18 am
Yes, that’s what I was thinking, hence the post title, “Keeping it Real with Blogs” as opposed to fake blogs, or stiff corporate speak, PR spin, etc.
Keeping it real means, at least to me, presenting honest and open information. In this case it’s in regard to how a company presents itself through a blog.
Comment by Lee Odden — September 1, 2005 @ 12:16 pm