“Don’t be a one trick pony …” Pirillo. When going to advertisers, make sure you have options. Have to be fluid to really be successful at online advertising.
Try-vertising. Chris’ example of his GoToMeeting sponsorship and Microsoft Windows Media (Disclaimer I am sponsored by
Convoq ASAP) … he uses the product in his shows and such and as such advertises it. Yeah. I love it.
Hey you know what, for all the jokes and stuff about Chris and Eric, these guys are smart and eloquent about advertising and their creative ideas are cool.
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