An old industry acquaintance Jason Throckmorton, who reminds me he once did PR for Flycast (there’s a blast from the past!), writes me to ask help promoting a client’s survey about corporate blogging. I get a fair number of requests to link to surveys on this topic, not all of which I bother with, but this one looks interesting, particularly given that the producers of BlogOn are behind it. Jason writes:
I’m writing to give you a heads up about a survey focused on corporate blogging that Guidewire Group (producers of BlogOn) is doing with one of our clients called iUpload. We’re asking folks like yourself with strong ties to the blogging/marketing/PR communities to help spread the word.
We¹re going to be announcing highlights of the survey at next month’s BlogOn conference. The goal is to shed light on market demand for corporate blogging solutions, emerging best practices and the role of blogs in key enterprise functions, as well as to identify barriers inhibiting adoption in the marketplace. Obviously, lots of overlap with what you’re covering.
In addition to directly receiving the highlights of the survey, participants can also register for a chance to win an iPod nano or a complimentary pass to the event.
I just filled out the survey… wow, that was quick. I suspect that others may have a longer path through it, depending on responses to early questions.
Comment by Andrew — September 23, 2005 @ 7:47 am
this is an excellent idea
I would hope more organizations would start doing this.. blogs are still new and reshaping our internet culture..
it would be nice to learn more about them via surv ey information
Comment by DrDel — September 23, 2005 @ 1:50 pm
I am becoming more and more convinced that we need to see more research into what customers think of blogs and other self-publishing websites. The pew Internet project appears to do the best job in the US with this sort of data. I’d like to see more people in the community come together to work on that sort of project.
Here’s my reasoning, companies are asking themselves if blogging is something they should do, and they want to understand why their company should start to blog. There are seeing lots of examples of case study successes, but the real convincing case for me is that customers are reading or using blogs. Therefore I think the survey should be on the customers and readers, but how do we survey the readers? I was thinking a general survey posted to every blog, with the results pooled would be the best idea. What do you think?
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