If attendance at the "Blogs, Podcasts and RSS" breakout session at last week’s Shop.org annual summit in Las Vegas is any indication of retailers’ receptiveness to blogging, the room was full and the retailers were a captive audience. Yes it helped that one of the panelists, my client CEO blogger Steve Spangler, made his wallet catch on fire, made snow erupt from a beaker, and showed how to cause an fizzy eruption of carbon dioxide with Mentos and Diet Coke. (Did I mention he’s a trained magician, professional speaker, and Emmy-award winning television personality? …in addition to being an inventor, cataloger, entrepreneur, CEO,…) Anyways, electrifying performances aside, the retailers on my panel — eHobbies, Ice.com, and SteveSpanglerScience.com — all gave compelling evidence for the value of blogging to retailers, and for Steve, even taking it further and bringing podcasting and vodcasting into the mix.
You’ll want to check out the panel’s Powerpoint deck for charts of blog-related revenue growth and other goodies. Steve shared that 13% of online revenue is attributable to his blog. Not bad!
I’ve also blogged a recap of the session here.
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