Blog Moguls…now that’s a term you don’t hear everyday. Blogging already has moguls? It’s an article on ClickZ about, no, not Jason Calacanis and Nick Denton (Until I read the article they were the only two blog moguls I knew of.) These are John Batelle and "Pud" Kaplan and they’re blazing new trails in blogvertising with their respective Federated Media Publishing and Adbrite.
Now, thanks to Audi, blog advertising has become respectable. Anyway, it’s worth a read. (Audi used BlogAds, btw, so how come Henry Copeland hasn’t been crowned with "mogul" status yet?!)
I had no idea that Pud, of FuckedCompany.com fame, was the same guy behind AdBrite!
Comment by Rick Bruner — October 4, 2005 @ 7:06 am