Are blog networks the next hot thing? I’m a part of several blog networks/group blogs. It’s reminiscent of the 70’s "super group" phenomenon. Get a group of super stars together and see what shakes out. For Business Blog Consulting (BBC), it’s working out pretty well. I’ve been on a few that didn’t fair so well. You have to have a mix of keeners and those folks who can only post once and a while to make it work.
A group of bloggers including mainstream journalists from outlets such as CNBC, The Nation and The New York Times are banding together to strike a blow at established media and pick up some ad dollars in the process.
Pajamas Media, alluding to the belief that bloggers (pros especially) work in our jammies (I don’t BTW … I have to get dressed like everybody else in the morning). The founders are clearly hoping leverage what I was writing about this weekend for Bloggers for Hire (B4H, which I am a part of with fellow BBC-er Jim Turner) that bloggers can leverage their skills and the ease of publishing to blogs into more exposure, etc. PJ is clearly going for the all-star cast model. What will come out of it? We’ll have to see, but I think the trend is a good one. Blog networks will give bloggers more destinations to publish their work and therefore the potential to make more money in the process.
Jeremy Wright told me this during a Skype IM conversation regarding PJ:
"It’s
always nice to see the big players finally waking up to the power of
blog networks. Obviously everyone’s keen to see what the incredibly
creative people who are involved with PJ Media come up with but, until
we see what they actually have up their sleeves it’s a little hard to
get too nervous.
Even in just the 1 short month b5media
has been around, we’ve already seen 3 networks promise big launches,
only to tone back their expectations (one launched with 50 and now only
has 35, for example).
We look forward to the competition and new ideas PJ Media will bring. It’s always nice to be challenged, after all."
The
competition aspect, IMHO can only be good for the Blogosphere and
bloggers. Think about it, if you’re good (and I certainly don’t claim
to be), you could entertain offers from several networks and take the
best offer. Or you can just publish to them all and reap the benefits,
and chronic sleep deprivation.
competition aspect, IMHO can only be good for the Blogosphere and
bloggers. Think about it, if you’re good (and I certainly don’t claim
to be), you could entertain offers from several networks and take the
best offer. Or you can just publish to them all and reap the benefits,
and chronic sleep deprivation.
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