Can you save a cartoon character?
One ex-employee of Ask Jeeves intends to find out. He’s launched the Save Jeeves blog to rally support for the titular butler.
Since Barry Diller’s IAC acquired Ask Jeeves there has been a lot of talk about dropping the butler as part of rebranding the search engine as Ask.com. Our blogger wants none of it, and is taking his fight online.
Is this a legitimate beef or some sort of crazy marketing scheme–think "New Coke"–to rally Jeeves’ users and draw more attention to Ask.com? (The ex-employee is so far anonymous.)
Whatever the answer, expect more blogs from current and ex-employees looking to use the medium as a bullhorn to get their voices heard in the boardroom.
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