Every now and again some journalist writes something that really just gets my dander up. Such is the case with an article written by Sean Carton at Publish.com, Beware the Fads of the Future. You want to know what he’s calling a fad? (His term is "future fad.") Blogs for one. Add to that video, podcasting, RSS and social networking software.

I admit I’m an adherent of Web 2.0 (I’m guessing he’s not), and each one of the "future fads" he mentions are components of this internet iteration. I want to give Sean the benefit of the doubt. After all, he’s been around the net a lot longer than me. Even though he’s considered a notable futurist where it comes to web trends, I just feel he’s speaking from an outside looking in perspective. Even "futurists" can be wrong. (BTW, I write about this with greater derision on my own site. I’m just trying to be nice here.)

The funniest thing about the article is that, just to the right of the headline, is a banner that says "What is Web 2.0? Web 2.0 isn’t about technology, it’s a call to action. Take a look at the Web’s most exciting new developments." Exciting new developments or "future fads." Publish.com, which is it?  We know where Sean stands on the subject.