Lately, I’ve been focusing on the effect blogs have on business in terms of ROI (affecting the bottom-line), particularly those used for marketing purposes. To date, I’ve found no studies that quantify such data, just some occasional mentions like that of the Audi blog success, but that was more blogvertising. I’m interested in companies that actually use blogs as marcom tools. Anybody know if such a study exists?
Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic.
Looking for a company that offers consulting on corporate and business blogging, including design, development and strategy? Consider Netconcepts.
Other stuff? Email us.
Toby Bloomberg of Diva Marketing
Andy Bourland of Bourland.com
Rich Brooks of Flyte
Paul Chaney of Blogging Systems Group
Sally Falkow of Expansion Plus
Josh Hallett of Hyku
Tris Hussey of Larix Consulting
Lee Odden of TopRank
Stephan Spencer of Netconcepts
Dave Taylor of Intuitive Life for Business
Jim Turner of One by One Media
Dana VanDen Heuvel of BlogSavant
Des Walsh of Thinking Home Business
Debbie Weil of WordBiz and BlogWrite
Jeremy Wright of Ensight
Rick E. Bruner is co-author and principal analyst on this report
Our own contributor Jeremy Wright is the author of this book
"The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" with a foreword by GM's Bob Lutz..and the rest by Debbie Weil.
Produced by contributor to this site Debbie Weil. Rick E. Bruner is one of the featured experts in this report
This report is written by contributor to this site BL Ochman
I guess this was inevitable
No comments for Blogs Effect on ROI
No comments yet.
Sorry, the comment form is closed at this time.