Steve Rubel discusses the analogy of blogging being like baseball.  In a discussion about whether the linking in blogs or the mention in blogs is the more important gold standard. Rubel suggests:

Baseball is a good metaphor here. A blog link/mention combo is like a home run – a four bagger. You get attention, Google Juice, traffic and branding. Blog links without mentions and plain old mentions are like doubles because in either case you get two out of these four bases.

Ahh, but what about RSS? RSS is opt-in and it’s attention. What if you score a blog link/mention combo in a popular feed you know has a high degree of attention among your target audience? Then we’re talking about a Grand Slam, right?

I’m thinking that maybe Rubel is a down and out Yankee fan, but he does hit on a good point in his metaphor.

Continue…

Over on my Ask Dave Taylor Q&A blog, I received a most interesting question that I believe is a good example of just what’s wrong with the state of RSS and, perhaps, is one of the great challenges facing the blogosphere too:

“I know this is a really stupid question, but how do I go about subscribing to your blog? Does subscribing to your blog mean that I would be subscribing to an RSS feed? If so, how do I get hold of an RSS feeder? I have Internet Explorer 6. Can I handle an RSS feed with IE6? Or does subscribing to your blog mean that I would receive an email from you every time there is a new entry to your blog?”

There’s a lot about this question that I find interesting, not the least of which is that it reflects the never-ending exclusionary aura of the tech savvy and “tech stupid”. But even in the more mundane world of the Web as it exists today there’s a lot here to chew on.

Those of us mired in the blogging space often forget how confusing and difficult most of the technology – and jargon – really can be for people who are coming into it without experience.

This is hardly a stupid question at all, actually, but a reflection of the fact that we, as bloggers, really need to do a better job of explaining what all of the buzzwords and confusing acronyms are to the general computer using community. And no, I’m not talking about some superficial renaming of RSS to webfeed; that won’t solve the problem either.

What I believe we really need is a strong, coherent, relevant and understandable metaphor for the entire concept of RSS feeds, syndication, subscriptions, and so on.

I’ve been trying to figure one out myself for a couple of years, truth be told, and the best I can come up with is the old AP “news wire” where there’d be a scrolling paper feed and reporters would literally “rip the story off the wire”. I can force the round peg into the proverbial square hole, but it’s not a great metaphor, I admit.

Part of the problem is that I don’t think that we, as a community, agree about what that means when we talk about “subscribing” to a site anyway. To me, the real value of RSS is the “subscribability” it offers readers, by the way, not its value to us publishers.

Remember also, RSS != blog, so any metaphor we’d come up with would need to encompass how the NY Times offers RSS feeds of its movie reviews, for example, even though it’s not a blog.

After all, conceptually, RSS is actually just a specially formatted version of a Web page that makes it easy for computer programs to “parse” and analyze. Just as we don’t “print to PCL5” even though that might well be the underlying language of the printer and just as we don’t buy “hot water poured over recently ground Arabica beans” but rather a cup of coffee, why are we still talking about RSS at all?

So, dear reader, where do we go from here? People are most familiar with magazines in this sense: what of the magazine subscription model is relevant to the Web and RSS? Business-folk are also familiar with newspaper “clipping services” but that doesn’t really describe the RSS subscription space either.

I can see the need. I just can’t quite capture that great metaphor that lets us truly communicate the essence, concept and value of RSS. Can you?

I’m blogging live from BlogOn over at Bruner Blog. So far I’ve been underwhelmed by the content, but then I go to a lot of conferences and usually spend more time in the hallways than in the actual seminars. Specific criticism is that there has been much too much sales pitching by the presenters.

Networking, however, is good. I’ve already chatted with Steve Rubel, Jeff Jarvis, Steve Hall, Jason Calacanis (yes, we still love each other) and other blogger bigshots (no sign of Denton yet) as well as business people from DaimlerChrysler, Auntie Anne’s and other large and smaller marketers.

More later…

Usability guru, Jakob Nielsen has posted a Alertbox update on blog design: Weblog Usability: The Top Ten Design Mistakes.

Weblogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.

The top ten are:

• No Author Biographies
• No Author Photo
• Nondescript Posting Titles
• Links Don’t Say Where They Go
• Classic Hits are Buried
• The Calendar is the Only Navigation
• Irregular Publishing Frequency
• Mixing Topics
• Forgetting That You Write for Your Future Boss
• Having a Domain Name Owned by a Weblog Service

I think all these issues are a good starting point for discussion.

Ed Garsten, editorial director of DaimlerChrysler’s media-only blog – TheFirehouse.biz provided an interview to me as part of Diva Marketing’s Biz Blog Profile Series.
Ed explained the strategy and gave his views about blogging and the
impact of the internet. Our interview is one of only two that Ed has
given about Firehouse.biz. The other was with Debbie Weil.

For those who might have missed the the story, recently TheFirehouse.biz blog created some buzz in the blogosphere when word got out that it was open only to the media. Industry analysts have since been invited.

What did this Fortune 100 company do?  They took it in stride and
never proactively participated in the conversation. It seemed odd to me
that they didn’t tell their own story. However, from their research,
they knew the blog was being embraced by their target readers who were "grateful for the opportunity to communicate in a closed environment." As Ed said, "Does Ski Magazine care about what non skiers think about it?"

"Blogging is still an evolving medium that different constituencies
will begin to use in ways that make sense to them. We’re not about
exclusivity or secrecy. We’re about communicating with a certain subset
of people and aiming our content toward them with ‘Firehouse.’ " Ed Garsten

So the what if the some pundits of the blogopshere are tied up in
knots about a closed community blog. Althought barely a month old, it
was launched September 12th, the company views TheFirehouse.biz as a
success. It has become an important media relationship strategy.
According to Ed, DaimlerChrysler considers the blog  "…another means
of
spreading our message
while affording reporters an opportunity to post their feedback on
issues, events, products, etc."

One thing for sure Ed gets it when he says, "We’re involved in the most explosive form of communication to
come along in at least a decade and there’s no reason its growth and
potential should be reined in by artificial limits. It’s called
progress."

Yeah, the Chrysler Media Group made a few blunders in the launch;
however, for the most part, their strategy was well thought out and
researched. They understood what their target audience wanted and
delivered it. Sure there are growing pains, but it’s a new medium and
we’re all still learning. Heck…we can’t even agree on how to define a business blog!

Every now and again some journalist writes something that really just gets my dander up. Such is the case with an article written by Sean Carton at Publish.com, Beware the Fads of the Future. You want to know what he’s calling a fad? (His term is "future fad.") Blogs for one. Add to that video, podcasting, RSS and social networking software.

I admit I’m an adherent of Web 2.0 (I’m guessing he’s not), and each one of the "future fads" he mentions are components of this internet iteration. I want to give Sean the benefit of the doubt. After all, he’s been around the net a lot longer than me. Even though he’s considered a notable futurist where it comes to web trends, I just feel he’s speaking from an outside looking in perspective. Even "futurists" can be wrong. (BTW, I write about this with greater derision on my own site. I’m just trying to be nice here.)

The funniest thing about the article is that, just to the right of the headline, is a banner that says "What is Web 2.0? Web 2.0 isn’t about technology, it’s a call to action. Take a look at the Web’s most exciting new developments." Exciting new developments or "future fads." Publish.com, which is it?  We know where Sean stands on the subject.

I don’t mean God actually blogs, but that there is a bloggercon going on right now called Godblog. It’s happening at Biola University even as I speak. In fact, one of our very own bloggers, LaShawn Barber (See her blogs here and here) is a featured speaker. (So, why isn’t she talking about it instead of me? Hmmm.)

In case you’re not familiar with the religious end of the blogosphere, it’s big, especially among evangelicals. Hugh Hewitt is a name many people would recognize. He’s one of the Godblog superstars.

I have to give a shout out to one of my best friends, Stacy Harp, of Mind & Media. She’s a speaker on a session called Making Money with Blogs, and is keeping up with the convention on her blog.

I’m privileged to be part of the Business Blog Consulting team, sharing weblog space with fellow experts Rick Bruner, Jim Turner, Debbie Weil, Tris Hussey, Paul Chaney, Rich Brooks, BL Ochman, Des Walsh and more. It’s a darn smart group.

Our shared weblog – and individual efforts – comprise much of the best thinking on the state and future of business blogging, but behind the scenes it turns out that we also have a mailing list where we volley about questions, ideas and our thoughts on specific topics (yes, it’s true. Even the most hardcore business bloggers sometimes don’t blog every thought in their heads).

Recently on our list we had a long, thoughtful discussion about the “Free Movie Blog” for A History of Violence, a new movie directed by David Cronenberg and starring Viggo Mortensen. Cronenberg has directed over twenty films, including eXistenZ, Crash, Dead Ringers, Videodrome and Scanners. For his own part, Mortesen was splendid in Lord of the Rings and many other films.

But our discussion wasn’t about the actor and director, it was about their ostensible blog and whether what they had up at the A History of Violence site really qualified as a weblog or whether it was co-opting the name and surrounding buzz unfairly.

With permission, here are some of the most cogent excerpts of our discussion:

Toby Bloomberg: From where I sit, David Cronenberg’s site is not a blog. He has no RSS feed, no comments, no trackbacks. New Line Cinema is using the platform of a blog to tell the story/create buzz. Perfectly valid but not a blog in the “traditional” sense. We really need more words in this new industry of “blogs.”

Jim Turner: I have to agree with Toby, when I looked at it I wondered if it had actually been written by David Cronenberg or perhaps a copywriter on staff. I didn’t get the transparent feel.

Rich Brooks: Even though it purports to be from the mind of Cronenberg, the writing is in the third person. Only the video clips are “from his mind.” … Is it interesting? If you find David Cronenberg interesting, perhaps. … But I don’t think it’s a real blog: The communication here is all one-way; there’s no interactivity, no way for a community to grow around this “blog.” This is not a blog, but rather a photo of a blog. It also seems to me to be a missed opportunity. [as blogged]

Rick Bruner: It’s an interesting, if contentious discussion as to what exactly is a blog. Frankly, when I first discovered this movie “blog,” I only glanced at it, and at first glace it appeared to pass the test. Now that I look at it more closely, however, I’d agree it’s more of a general website feature cashing in on the buzz of blogs than a genuine blog.

The biggest problem with it … is that it’s not really written by Cronenberg, although the blurb at the top of the page says that “Cronenberg shares his thoughts” (albeit via video clips, it seems). Reading the posts, references to Cronenberg are in the third person, so it’s obvious he’s not writing the posts.

I would take exception, however, to Toby’s objections. RSS, comments and trackbacks are all optional features. True, anyone not using RSS on a blog is stupid (unless someone wants to suggest a good reason not to), but I would hardly say that RSS is a definitional feature of a blog. Ditto comments and trackbacks, both of which can be a liability more than a benefit, particularly until someone really fixes the comment/trackback spam issues.

I’ve turned off trackbacks on several of my blogs because the spam was so bad, and using TypeKey has all but killed legit comments on my blogs where I use it, because that’s such a kludgy fix. Also, for really popular blogs, moderating comments for flamewars and the like is all-but a full-time job. Instapundit doesn’t have comments, and Gawker sites only recently implemented them, but to a closed community of elite readers. Are those not blogs? Not to mention, are you liable if someone slanders a company on your blog’s comment thread? I don’t know the answer to that.

Another feature the Cronenberg “blog” lacks is permalinks. Again, whether that’s definitional or not I think is an open discussion, but I’d say permalinks are more essential than comments, trackbacks or RSS. If you can’t even point to an individual post, you’re not really part of the conversation.

Toby Bloomberg: Good comments Rick; this topic would make a very lively discussion. I still maintain the heart of a blog is its ability to create community which can only be established with the ability to have a dialogue. Turning comments/trackbacks off becomes a monologue that turns the blog into an online newsletter. We need more words for what we’re morphing into!

Tris Hussey: Although I am loathe to dive into the whole what is a blog and character blog debate, I’m with Toby …comments and trackbacks are absolutely essential to any site calls itself a blog. RSS, well it should have, but I wouldn’t actually non-blog it for a lack of those.

Rick Bruner: Blog is short for “weblog” as in journal. Not forum. We have had bulletin boards forever online. What makes blogs different from BBSs
and forums is that they have a central editorial voice. So long as you have permalinks, other bloggers can engage you in dialog on their own blogs.

Are you saying Instapundit is not a blog? MarketingVox? MightyGirl? PaidContent? Romenesko? None have comments. (I’m sure I could find more; that was a quick search.)

Rick Bruner: One thing I’m sure we can all agree on is that “blog” does NOT mean blog post. It drives me crazy when people use “blog” this way, but novices do all the time. For example, in this Bloomberg News item on the Weblogs Inc. acquisition, the story says that Weblogs Inc has 85 “sites” and “publishes about 1,000 blogs a week.” Grrr.

Fabulous insight from a very smart group of people on the cutting edge. And now it’s time for me to come clean with my own opinion on Cronenberg’s weblog effort too.

To do that, I have to admit that my original working title for this discussion was going to be Behind the scenes with the blogging police because it had struck me quite forcefully how much of the early discussion seemed to be the purist “if it doesn’t have feature X it can’t be a blog”, but I was pleased by how it evolved into a much more interesting round-table about what really makes a weblog a compelling medium for communication.

Interestingly, none of us talked about the film community, talked about whether the History of Violence “blog” actually promoted the film or even enlightened any of us regarding the topic of the movie itself. If Mr. Cronenberg called me up and asked what I’d advise, I would have to say that blogging the production of a movie would be darn compelling, particularly interviews with gaffers, special effects people, set decorators, the script writer, and, of course, the lead actors and director, anything to let us get into the production of the film. Something deeper and more compelling than the banal “Making Of” advertisements that are the latest vogue in Hollywood.

The opportunity of blogging is to establish a dialog with your community, whether you’re a film director, an actor, or even a market communications strategist. And you cannot possibly have a dialog if you don’t allow some sort of comments. Does it mean that a site without comments is, perforce, not a blog? No, but it does mean that the opportunity is being missed.

Personally I don’t care about “permalinks” or “trackbacks” or any of those ephemera that are so near and dear to the blogger world. For techie geeks these kind of intertwined technologies are intellectually interesting, but to the average business person, to the typical blogger, they’re just more computer Greek and safely ignored.

An RSS feed, however, is something that, while not required, is just a smart addition to any site. Legitimate (see, there’s my bias coming through) blogging tools automatically produce an RSS feed making it a complete no-brainer for business bloggers. To not have one suggests that they’re not using a weblog system and aren’t interested in having people subscribe to their articles.

But the most important question is: do I want to go see the movie, having read the blog and seen the trailer?

Wait! Quick, go watch the trailer and come back.

Okay. What did you think? A pretty interesting plot line and a film that might be worth seeing in the theater. But does the blog convey the curious and thought-provoking story line? Does it make you want to go see the film or, at least, make you feel like you have some insight on what director David Cronenberg was thinking as he put the movie together?

Ultimately, I think that blogging is a toolkit for better and more engaging communications with your marketplace, your customers, your community. To use it as a broadcast-only “bully pulpit” might arguably be true to the original spirit of weblogs as diaries, but completely misses the potential for the blog to be something more, something much more, to the marketplace and to the world of ideas. And that, Mr. Cronenberg, is an unforgivable gaffe in your own marketing efforts for this movie.

You gotta love it. Seth Godin and the smart crew he’s assembled have
torn a page directly out of Seth’s books to soft-launch his new online
company, Squidoo. No traditional PR, no advertising,
just viral blogging via his new e-book, Everyone Is An Expert [31-page PDF]. The e-book explains (sort of) what the service does. I was lucky enough to get a copy from his Editor-in-Chief Megan Casey, when she emailed it out last week.

In the e-book Seth talks about creating “meaning” out of the mess of information you get when you search for something on the Web. Squidoo is all about finding what you’re really looking for. Because an expert has compiled information for you in a way that makes sense and is immediately useful.

And who are these experts? Well, as the e-book explains, anybody can be an expert. Squidoo’s Web 2.0 platform enables anyone to create a “lens” – a special kind of Web page that points to links and information about your expertise. (A Squidoo lens page also enables you to make money.) But it’s not just links. That doesn’t  describe it properly. It’s RSS feeds and other stuff…

that automatically update your lens page for you.

(And it’s Web 2.0… as I understand it, because Seth & co. are building it from other apps or services or databases already out there.)

Here’s the clearest explanation thus far, from the Squidoo blog, of how a lens works:

It’s a guide (like about.com) and a reference (like wikipedia.com).
It’s a place for personal expression (like typepad.com) and an open
platform for real people (like del.ico.us).

Tantalizingly, the e-book closes with a list of URLs that link to sample lenses. But they don’t go live until Oct. 18th!

Here are two of them:

http://www.squidoo.com/samples/royalties

http://www.squidoo.com/samples/sethgodin

SixApart is one of the companies largely responsible for the migration of blogging from personal musings to the small business and corporate world. Their hosted TypePad service has been wildly popular amongst professionals. IBM legend Irving Wladawsky-Berger uses TypePad (instead of IBM’s blogging platform); Seth Godin uses it. Michael Hyatt, CEO of Thomas Nelson Publishing, uses it. Intuit’s QuickBooks uses it here and here. The Air Conditioning Contractors of America uses it. This blog uses it. And lots more.

So when the TypePad service goes down, as it did earlier this week, it’s a pretty big deal. Lots of business blogs disappeared for hours. And if you’re the publisher of one of them, as I am, it strikes fear in your heart. Has the damn thing been swallowed up? All those thousands of words gone forever?

I was in a panic to put it politely. For me, and thousands of other customers, this was a crisis. Frustratingly, there was scant information at the time on SixApart’s supposedly real-time status blog.

Well, I’m delighted to report that 6A now gets this crisis blogging thing (see above). They’re talking to us. They’re telling us, candidly, what happened:

Both Monday’s and Tuesday’s outages were the result of hardware failures…

That’s really all customers want. We care more about being kept in the loop than about how bad the news is.

It’s just that we want the information in real-time, during the crisis. Tell us something, anything immediately. Acknowledge that there’s a problem (even a big problem) and that you’re working on it. But do it in plain English. Get the CEO to jump on the "status blog," if necessary. Don’t for heaven’s sake leave it up to your techies to pen one sentence about a "temporary service degradation." That’s jargon. It’s not communication.

Hard to do in a crisis, I know. But it’s the whole point of having a blog as a channel for real-time communication. To turn your customers, who are momentarily in a panic, into your evangelists. And who better than SixApart to model how this should be done. Thanks guys, for being responsive to my comments.

Note: turns out you can back up the contents of a TypePad blog into a file and download it to your computer. I just did it here. Now that would be a good tip to give TypePad customers, wouldn’t it? Doesn’t reflect badly on 6A and is a gentle reminder that these are just machines after all.

Got a book inside of you? You don’t need to start from stratch to write it. The content may already be there on your blog. If it is, you might want to enter Lulu’s Blooker Prize 2006 contest.

Lulu provides print on demand publishing services and many bloggers have taken advantage of their service. BTW, they call blog books, "blooks." (These are not necessarily books about blogging, but books written from blog content.) Lulu offers its services free, making its money on each sale.

They offer prizes in three categories: Fiction, non-fiction, and comics. Prizes will be awarded April of next year.

I’ve been head over heels about wikis for a while now. But, for most of us, they’ve been less than useful partially because they’re still too "geeky." At least, they have been for me. Well, those days are over. 37Signals, the company that brought you Basecamp, has rolled out Writeboard, a truly easy-to-use wiki.

I won’t go into detail here, but I do invite you to read my glowing review of the app on my blog. Trust me, you’ll like Writeboard. Like the rest of 37Signal’s products it’s an easy-to-use software application that really works. 

Can you save a cartoon character?

One ex-employee of Ask Jeeves intends to find out. He’s launched the Save Jeeves blog to rally support for the titular butler.

Since Barry Diller’s IAC acquired Ask Jeeves there has been a lot of talk about dropping the butler as part of rebranding the search engine as Ask.com. Our blogger wants none of it, and is taking his fight online.

Is this a legitimate beef or some sort of crazy marketing scheme–think "New Coke"–to rally Jeeves’ users and draw more attention to Ask.com? (The ex-employee is so far anonymous.)

Whatever the answer, expect more blogs from current and ex-employees looking to use the medium as a bullhorn to get their voices heard in the boardroom.

Yahoo! has just unveiled their new quasi blog search engine. I say "quasi" because, unlike Google’s blog search engine, their combines blogs and news on one page. News items show up center column and blog results are in a right-hand column sidebar, with the most recent posts being returned first (Technorati-style). The blog returns Flickr photos as well.

Blogspotting’s Stephen Baker makes a good point. He says, "[T]his is one more sign that the mainstream and bloggers are swimming in the same pool of data." The line between blogs and mainstream content is getting fuzzier.

Yahoo! is pulling content from the over 750,000 blogs in their MyYahoo! database, so it’s a good idea to get your blog indexed if it’s not already. 

[Via Blogspotting]

Fast Company blogs about an interesting blogging experiment that does a twist on reality TV shows like The Restaurant.

With the help of the firm Transformist and a team of experts, Alane Ebner sets out to develop an architecture business in 10 weeks. Best of all, she and her team blog about their progress at Alane By Day.

While most of us who start a business don’t have the benefit of having
a team of experts mentoring us gratis, there’s still a lot to learn
from the day-to-day activities chronicled at Alane By Day.

Things like 13 strategies to start your own firm, how to develop an identity, or finding your customers
can be beneficial to any one who’s just beginning a business…or
anyone who’s running an established business, for that matter.

With
80% of new businesses failing in the first year, this blog makes for
interesting reading. Although other blogs have chronicled the start-up
phase, often there wasn’t a team of experts working to make the company
a success. Anyone who learns business lessons from The Apprentice might
be interested in picking up the thread in Alane By Day.

As of this writing, the blog is already at day 13 of 82, so there’s a number of posts to catch up on.

I love Google as much as the next person, but their official blog just doesn’t do it for me. The "voice" just does not seem real, or anything I can relate to. It feels scrubbed by the PR department; I might even go so far as to say it comes off as a mouthpiece of the PR department. I don’t get that feeling from Google engineer Matt Cutts’ blog. The official blog, however, has its face to the company, and consequently its butt to the reader. That’s just a gut feeling I get reading their blog, but the specifics of what bother me I found harder to put my finger on… until now.

I’m not telling you anything new when I say that business bloggers who are overly self congratulatory or self promotional are anathema to the blogosphere. But where do you draw the line? When is it too much? In trying to quantify what bothers me about the Google blog, I came up with what I believe is a quantifiable "sniff test" to ascertain if a blog is too narcissistic or inward-facing: it involves "keyword density." Keyword density is simply the ratio of a particular word to the the total number of words in a page (or in this case, in a post). Read on, to learn how you can apply this test to your or others’ blogs.

As an SEO (search engine optimizer), I scoff when I hear the words
"keyword density". Calculating and fine-tuning a page’s keyword density
in order to appear higher in the search results is a fool’s errand.
Yet, I think I’ve finally found a valid application for a keyword
density calculator, and it has nothing to do with SEO. Here’s what you do…

Add up the number of occurrences of "we", "us", "our", and your company name in the blog post. Do the same with "you" and "your". Calculate the
ratio of these two numbers. And calculate the keyword density for both.

What about “I” and “me”, and “my”? I’ve intentionally not counted them, because I recognize that the blogger needs to claim their thoughts and opinions as their own. It’s the faceless self-important corporate voice that really bugs me the most. And that’s what this sniff test ferrets out.

Let’s work through an example. Take for instance this post from the Official Google Blog:

• 17 occurrences of "we", "us", "our", "Google" or "Googlers"
• 3 occurrences of "you" or "your"
• 6:1 ratio of us-speak to you-speak
• 422 total words in the post
• 4% "it’s all about us" density
• 0.7% "it’s all about you, the reader" density

Compare that with this randomly-selected post from the Yahoo! Search Blog:

• 7 occurrences of "we", "us", "our" or "Yahoo" (in the context of the company not part of a product name)
• 8 occurrences of "you" or "your"
• 1:1 ratio of us-speak to you-speak
• 214 total words in the post
• 3% "it’s all about us" density
• 4% "it’s all about you, the reader" density

In this very small sample set, Yahoo’s blog seems to talk to the reader
much more effectively. Not to mention their blog supports reader
comments, unlike the Google blog.

Now to make this more scientifically valid, we just need an automated
tool that analyzes all of the posts from both Y!’s and Goog’s blogs to
compare. That’d be a nifty little tool if it existed. Perhaps I’ll get
someone here at Netconcepts to code it…

— Stephan

Google added an RSS reader to their growing list of blog related tools and this could be good news for your blog.

No, I don’t really think that the world needs another RSS reader (unless you are really into GMail and this syncs right into that)

What it may mean, however, is that you now have a way to get your feed indexed by Google and into their Blog Search tool. Getting you feed indexed by Google isn’t really that hard, but if you subscribe to your RSS feed via the new Google Reader, I assume they have to crawl your feed in order to deliver the results to you, their loyal client.

This appears to work very much like adding your feed to a MyYahoo page.

With all the talk about AOL’s purchase of Weblogs, Inc., this might have gone under the radar, but Verisign has purchase Dave Winer’s Weblogs.com for a paltry $2 million. Seems that if you have a domain that includes the term "weblogs" you’re pretty hot property these days. Heh.