Neville talks about an interesting, really cool IMHO, thing the U.K. supermarket chain Tesco is doing. Not only are they sending out traditional e-mail marketing e-mails to customers (on the quantity or quality concept) they have created a “deal of the day” RSS feed. Now, this rocks. Frankly, I’d love to get my store flier in RSS. Maybe, the just before the end of the day … how about a quick recipe for an easydinner and oh … here are the ingredients … oh and severalof them are on a special web-recipe sale. How about that.
From Neville:
So my prediction is – more RSS feeds by consumer-focused businesses such as supermarkets. It’s getting easier for people to use RSS (often without realizing it) and will get easier still as more businesses offer information via RSS, as simpler ways of describing it emerge (like ‘ live bookmarks ,’ for instance), and as it becomes ever more easier to get the information offered via RSS. (Related development: expect more advertising in RSS.)
It’s the heir to the direct marketing throne.
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