November 15, 2024

Smart Partnering: Gawker + Yahoo Content Deal

Posted by: of Made for Marketing on 11/15/05

According to the Wall St. Journal and Paid Content, Gawker’s Nick Denton has signed a partnering arrangement to distribute content to Yahoo that will be featured on their news site.

I’m of the mind that partnering is smarter than acquisition at this point in the blogosphere.  Let’s see how this one plays out.

2 comments for Smart Partnering: Gawker + Yahoo Content Deal

  1. Yahoo Makes Pact With Gawker Media

    Yahoo has struck a deal with Gawker Media to allow Gawker, Wonkette, Gizmodo, Defamer and Lifehacker content to be published on Yahoo News starting today. For example, Defamer will show up on Yahoo Entertainment. Eventually, the other Gawker blogs will…

    Trackback by PSFK — November 16, 2005 @ 4:54 am


  2. You got Gawker in my Yahoo News

    The buzz around the Internets this morning–if you can sidestep the Google Base chatter for a moment–is all about Nick Denton’s deal to bring Gawker, Defamer, Gizmodo, Lifehacker and Wonkette to Yahoo! News. As of the deal’s announcement last night,…

    Trackback by Blogebrity — November 16, 2005 @ 9:22 am


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