AWeber is a company/service that I usually associate with autoresponders and email newsletters. We use them to deliver our 7 Days to Success e-courses. (The last "s" may be superfluous; I’ve yet to write a second one.)
That’s why I was surprised and excited to receive an email from them announcing their newest service: AWeber Feed Broadcaster. This new service allows you to:
- generate HTML/plain text emails from your RSS feed,
- choose from several attractive templates (beauty is in the eye of the beholder) or create your own,
- decide how many posts will appear in each newsletter,
- add specific marketing messages to your email newsletters, and
- add the signup box to your blog.
Why would you want an email newsletter generated from your RSS feed?
Well, most people still don’t "get" RSS feeds, but everyone "gets"
email and email newsletters. Plus, there’s no real downside. Current belief is to deliver your message in as many ways possible to
reach the customer in a way they want. (Blogs, podcasts, TiVo, etc.) If people want to read your blog
delivered via email, why not let them?
Perhaps in a couple of years (or months) this will seem superfluous,
but for right now it can greatly extend your marketing reach.
While there are certainly other services that generate emails based on your blog posts (currently flyte’s web marketing blog uses Bloglet), I’ve yet to see one that looks so sophisticated.
I haven’t yet trialed the product, so this isn’t a review, just a
head’s up. The service is included in your regular paid AWeber account,
so if you don’t use AWeber yet, you’ll need to sign up.
If you’re looking for additional information there’s a great video tutorial here, and an F.A.Q.
When I’ve had a few weeks of experience with AWeber Feed Broadcaster I’ll post a review.
[…] Many blogs offer email subscriptions to their blog, usually via Feedblitz or Bloglet. As I mentioned in a previous post, now AWeber, more well-known for its autoresponder service, is also offering an email broadcasts of RSS feeds. […]
Pingback by AWeber Offers Email Subscriptions to RSS Feeds : Business Blog Consulting — February 9, 2006 @ 8:08 pm