Steve Rubel shares some stats today regarding the growing prevalence of spam blogs, otherwise known as splogs. Citing a UMBC eBiquity Research Group study it appears that up to 75% of pings to blog ping servers are from these thorns in the blogosphere’s flesh.
Steve addresses the issue head on with the question, "Does anyone care…?" I’m sure people do, but if so, where’s the outcry? Other than Mark Cuban that is. Perhaps splogs have not sullied the reputation of the blogosphere to the degree that something obviously has to be done. But, from a marketing standpoint, I don’t know of any other tactic that could turn marketers off to using blogs than splogs and I challenge us to take a proactive approach. And I’d really like to know what other BBC contributors think.
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