Chris Hoyt, president, Hoyt & Company wrote a compelling article on the HUB magazine website about mining the blogosphere for comments and content on your company.
According to a November 2005 Reveries.com survey, over 60% of companies surveyed weren’t monitoring the blogosphere.
On the heels of the WOMMA WOMBAT conference, the emergence of Nielsen Buzzmetrics, and the venture funding flowing into the word-of-mouth marketing space, its never been more apparent that monitoring the consumer media (blogosphere) is an essential function in every marketing department.
So, what might you listen for on the blogosphere?
- General consumer understanding
- Find your evangelists & vigilantes
- Early warning signs on issues
- Consumer specifics – likes and dislikes
- Competitive intelligence
- Product/service improvement ideas
- Campaign tracking
- WOM tracking
What would your company listen for?
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