One benefit–although not the only one–of blogging is increased “findability” of your business through search engines.
I’m a big fan of writing quality content on a regular basis to make your Web site or blog relevant for appropriate searches. I’m not a big fan of continually tweaking your pages or copy to take advantage of any new “hack” that some black-hatted SEO expert may have discovered. It’s a short-term gain for a long-term loss in my opinion.
Still, it’s important to understand what search engines find important, so you can get the most out of the content you have on your Web site or blog.
Jason OConnor has written a great article on the new Google update–code named Jagger–that explains some of the changes he’s observed over the past few months.
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