November 4, 2024

How to Create Content for Your Business Blog

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We’ve all been there…staring at the empty sandbox that is our future blog post, with not an idea in sight.

Jonathan Kranz feels our pain and has written an article Five Surefire Content Ideas (When Your Blog is Drawing Blanks) at MarketingProfs.com aimed to help us.

Although most of the points are common sense, common sense isn’t always common practice. (Stephen Covey.) Plus, Jonathan Kranz is a hell of a copywriter. He throws in some "blog bonus points" for each item that offer an interesting twist on a common practice.

This article is mostly about creating content, but doesn’t specifically speak to what content will generate the most traffic. While your mileage may vary, I’ve discovered that how-to articles, posts that answer common questions in your field, and exposing scams generate the most traffic.

What surefire content ideas do you have to offer? What type of posts generate the most feedback and traffic at your blog?

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