Frontier Airlines recently launched a new ad campaign using a blog. The blog is at FlipToMexico.com and it seems to be gathering steam with traffic and comments. The premise is to sign a petition to allow Flip the Frontier Airlines dolphin to get a flight to Mexico, and they have gathered a number of signatures.
This campaign seems to coincide with the Super Bowl, so I would not be surprised to see it come to a final end there. This is a great example of viral campaigns using blogs. This blog by Flip, a character blog, is sporadic in its postings, but nonetheless I will be following the feed to see the final ending. I wonder if this means Frontier is about to join in on the corporate blogging bandwagon?
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