You know what “ego surfing” is, right? It’s when you look for references to yourself on various Web sites, in search engines, etc. What caught my attention today in this regard is that doing a wee bit of ego surfing on both MSN Search and Google really highlights to me the fundamental difference between the two search engines and shows why Google is still the clear market leader in this space.
Wait, don’t run away yet. The issue isn’t the search results, but rather the ability of the search engine to intelligently target advertising on the results page. If you do a random search, which site produces the best, most relevant, most contextually useful advertising and “sponsored links” for you?
I content – and demonstrate – that in this one instance, at least, Google far outshines MSN, with two out of the three matching adverts being very good matches, while MSN has a far worse result, with only two of its seven ads even remotely relevant for the search.
You can read more and see the specific advertisements here: Google still beats MSN on ad targeting.
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