This just in… we’ve learned about a free teleconference tomorrow, hosted by WOMMA (Word of Mouth Marketing Association). Here are the details:
Wednesday April 19, 2006 at noon ET
Dial into a free teleconference on WOM Ethics (“A Practical Guide to Doing it Right”). Call 512-225-3050 and enter passcode 772541#.
WOMMA’s teleconferences are usually paid events so this sounds kinda interesting. It coincides with WOMMA’s announcement that DuPont has adopted WOMMA’s code of ethics for word-of-mouth marketing.
And the significance is that there’s been a good bit of discussion on the ethics of word-of-mouth marketing campaigns where the sneezers (to use Seth Godin’s expression) are offered some kind of incentive for spreading the word. It’s an interesting debate — there’s often a gray area — and I’ll be interested to hear how the WOMMA folks frame it up.
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