Way to go, Brian! It’s exciting when a fellow author hits publication day and can announce the official release of his book: Lead Generation for the Complex Sale (McGraw-Hill, ISBN 0071458972, $24.95).

2.0: the new way to publicize your book release

• press release
• podcast
• blog
• Amazon blog (or is it a “plog”?)
• email blast to colleagues

Just got an email from Brian with a link to today’s press release about the launch. (He uses PRWeb which I’ve also used and recommend highly. Inexpensive and reliable; your release gets picked up by Google and other news sources.)

Cleverly, he’s also released a matching podcast through PRWeb Podcast. [Note: Brian’s PRWeb podcast is 7:41 mins and links directly to an MP3 file that is 7.1 MB. Wish there were an interim download page for this.]

Notice that Brian also has a big-name publisher, McGraw-Hill. These days, that isn’t enough. You’ve got to market your book as imaginatively and aggressively as if you were self-published. In fact, proving that you can do that is one key piece in getting a book deal.

About the book

Brian sent me a preview copy. It’s a handsome hardcover that packs in everything you could possibly want to know about creating and sustaining a lead generation program. If you’re in big-time sales with long lead times — or managing anyone who is — you gotta have Brian’s book on your desk. Order on Amazon.

More about the book and other ways to order.