Over on the Blog Business Summit site there is a little bit about an inter-change between a blogger and a PR company. The specifics aren’t really important to this post, the bottom line is though. If you are a business about to start interacting with the blogosphere (starting a blog, blogger outreach, etc), you need to understand the audience first.
When you think about it, it makes perfect business sense. Would you start marketing your product or service without doing demographic research? Didn’t think so. So, first read blogs, subscribe to blogs, search blogs. Just get a feel for the audience. And before you approach a blogger with a pitch, make sure he/she is open to them and if the pitch is relevant to them.
Do your homework so you don’t get burned.
Tags: business blogs, business blogging, blogger outreach
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