Business 2.0’s September issue (coming soon to the Web) features a cover story called Blogging for Dollars.

Most of the people featured in the story, Michael Arrington of TechCrunch, Mark Frauenfelder of Boing Boing and Drew Curtis of Fark, are all A-list bloggers.

In fact, the focus of the story is on how individuals or a few people together can generate significant revenue through blog ads by targeting a niche. (Hmmm…kind of like what’s going on here.)

While this makes for a good cover story, it doesn’t help those of us who are blogging for our business, as opposed to making blogging our only business.

I can only imagine the number of people who now think that quitting your job and starting a blog is a viable career option. For every Dooce there a hundred thousand million or more bloggers typing away in obscurity who don’t have the talent for turning a phrase the way she does.

How many more snarky blogs do we need that target celebrity blunders? (I can only imagine the number of ones and zeroes that were sacrificed this morning to tell and retell, examine and reexamine Paramount’s booting of Tom Cruise.

How many tech/gizmo/blogs can survive before we’re oversaturated? I mean, I can’t believe there are even that many new toys to talk about.

While the article gives some lip service to the possibility that a downturn in the ad market would hurt these bloggers, it doesn’t really spend too much time dwelling on it. Of course there will be a downturn in the ad market…there always is. Often followed by a upturn. Then another downturn. Then….

Also, because of the low cost of entry,  most individual bloggers will always have to be watching their back, because it doesn’t take a lot of brainpower for someone else to start writing in your niche and steal some of your thunder.

If you’re planning on quitting your day job to blog in your niche, this article’s probably required reading. If not, reading about people who make millions do exactly what you do can either be inspirational or infuriating.

But, if you blog to market your business, tips like blog “at least half a dozen posts every weekday before lunchtime” probably won’t do you much good.